Tanque vazio, barriga cheia
Burger King
During the pandemic, Brazil experienced a serious increase in fuel prices, which had a direct impact on the lives of millions of Brazilians. In this context, DAVID São Paulo and Sailor Studio created an innovative campaign for Burger King that addressed this serious issue in a creative way.
The campaign aimed to activate Burger King's drive-thru by offering promotions that were "cheaper than a liter of gasoline." This intelligent and irreverent approach allowed the brand to connect with the audience, leveraging the current situation in the country to create a relevant and impactful message.
Credits
Agency: DAVID São Paulo
Client: Burger King
Year: 2021
Year: 2021
Sailor Studio
Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager: Gustavo Veloso
Art Diretor: Teidy Makao
Art Diretor: Teidy Makao
Editor: Gustavo "GGA" Almeida, Luis Guilherme Chagas, Guilherme Micsik
Motion: Rafael Matheus, Luccas Oliveira, Gustavo "GGA" Almeida, Vitor Mendes, Guilherme Micsik
2D Animation: Nathalia Ali
